Scout Popcorn Campaign - Battlefields Council 2011

Monday, August 15th, 2011 6-7 pm FRUITBELT Calder School
Tuesday, August 16th, 2011 6-7 pm NIAGARA BP House
Wednesday, August 17th, 2011 6-7 pm, ST CATHARINES Scout Shop
Monday, August 22nd, 2011 6-7 pm MERRIT TRAIL Wesley Church
Tuesday, August 23rd, 2011 LYNN VALLEY Pond St, Simcoe 7:30pm
Wednesday, August 24th, 2011 HALDIMAND York 6:30 pm
Tuesday, August 30th, 2011 SOUTH WATERLOO Preston Scout House 7-8pm
Wednesday, August 31st, 2011 BRANT Community Room in the Police Station at Elgin & Gretzky Pkwy (south of 403) 7pm
Thursday, September 1, 2011 HAMILTON Camp Nemo BBQ at 5:30 pm followed by popcorn kickoff

4. Popcorn highlights for 2011

Packaging changes:

· Popping corn bag improvements

· Artwork on packaging shows new scout uniform

· Sweet & Savoury Collection, and Cheese Lover’s Collection packaged in cardboard gift box

Product Features:

· Unbelievable Butter Microwave and Butter Light Microwave in 18 packs, butter burst flavour

· Scout Popcorn Microwave Popcorn and Cheese Corn made with Canola Oil

· All products have 0g transfat. All Products are kosher & halal.

Product Changes:

· Chocolate Lover’s Collection no longer available

· White Chocolatey Pretzels available as an individual item $25 retail

· Chocolatey Triple Delight as an individual item $20 retail

· Caramel Corn with almonds, cashews & pecans contains more nuts

· No more Chocolately Caramel Crunch

· Popcorn for our Troops – donate a gift of popcorn to the Canadian Military (Please note: there is no TAX receipt for this donation)

Prize & Contest Programmes:

· Simplified prize programme – Wal-Mart Gift Cards only - prizes start at $250 in sales

· Bonus Rewards for $600 Sales Club – Zyclone

· Extra $75 Bonus Walmart Gift Card from Trails-End for $1500 Sellers Club

· Prizes for the top 3 selling youth in Battlefields Council

· Group Bonus Commission for groups that “Follow the Plan”

· Scholarship programme starts at $2500 (6% of sales each year goes to Scholarship Fund)

· No Best Popcorn Pix contest for Youth this year

5. Sales Dates & Pricing: September to late October start & end of popcorn sales. We strongly recommended that each customer pay when ordering. During September Area & group popcorn representatives will be given access to the Trails End order site.

2011 Products	2011 Retail Price	Product Cost	Group Profit (44.7%)	Late order Cost	Late Order Group Profit (30%)
Sweet and Savour	45.00	24.89	20.12	31.50	13.50
Cheese Lovers	35.00	19.36	15.65	24.50	10.50
White Chocolatey Pretzels	25.00	13.83	11.18	17.50	7.50
Chocolatey Triple Delight	20.00	11.06	8.94	14.00	6.00
Caramel Corn with Nuts	20.00	11.06	8.94	14.00	6.00
Butter Toffee Light	20.00	11.06	8.94	14.00	6.00
Butter Microwaveable	18.00	9.95	8.05	12.60	5.40
Butter Light Microwaveable	18.00	9.95	8.05	12.60	5.40
Popping Corn	10.00	5.53	4.47	7.00	3.00
Military Gold Donation	50.00	27.65	22.35	27.65	22.35
Military Silver Donation	30.00	16.59	13.41	16.59	13.41

The commission to the group across all products is set at 44.7% of retail price.

How did we get to 44.7%?

60% of sales stays with Scouting which includes the cost to run the program (paper & supplies and prizes earned by sellers), commission to group, commission to council
Cost to run the popcorn program is approximately 3%
If we split the remaining 57% between group and council 80/20 this would give the council 11.4%
When we calculated the cost to the group = cost from trails-end+3% of retail program cost+11.4% to council we applied across all products using last years product mix and came up with 44.7%
Compare to last years sale where group profit was ~43.3%
Note that groups do not pay a fee for leaders who register by August 31

6. Bonus Commission for Groups that “Follow the Plan”

All groups that “Follow the Plan” will receive an additional 2% of their sales as a bonus commission. To “Follow the Plan” groups must:

Attend Area Popcorn Kickoff
Hold a Group Popcorn Kickoff
Set a Group Sales Goal
Set Individual Sales Goals within the group

Information to Area Coordinators by October 1, 2011

Area Coordinators summarize and send to Council Popcorn Team by October 15, 2011

Why “Follow the Plan”? Survey results from Trails-End show:

· Group popcorn kickoffs motivate youth.

· research shows that only 33% of groups set a goal.

· Groups that set a goal averaged $7980 vs $3840 for groups that did not set a goal.

· research shows only 42% of youth set a goal.

· youth who set a goal average $626 in sales vs $304 for youth who do not set a goal.

7. Sales Kits

Each group will receive the following tools to help you “Follow the Plan”:

Product Samples
Popcorn Sale Guidebook
Training – Online at scoutpopcorn.ca
Zyclone
Rewards poster
Sale Promotion Poster – 2
Military Donation Receipts – 20 (these are sales receipts NOT a tax receipt)

- the Popcorn Sale Guidebook shows how to set a group goal, set individual goals, and host a group kickoff

- train the youth before sending them out – role playing

- training material available on the website at scoutpopcorn.ca

- ensure parents & all leaders are involved in the group kickoff

- make it fun, a party. Be enthusiastic. Use posters, balloons, prizes. Have lots of popcorn

- Show & tell incentives/prizes. Distribute sales package to each adult/youth. Distribute more popcorn. Encourage section leaders to include popcorn themed activities into their program.

- use an order form mounted on cardboard with a script on reverse.

- keep & use last year's order forms as a start point for this year's sales.

- phone last year's customers.

- do a one day blitz plus a party afterward.

- provide Group coordinators with resources/ideas for a group kickoff.

- hold a surprise night as a group kickoff - take the youth somewhere special.

- use a grab bag of prizes each week to reinforce youth sales.

- offer group incentives to reward top sellers who achieve their goal

- encourage local businesses to use scout popcorn as Christmas thank you gifts to customers.

- contact successful groups in your area to see what they are doing to achieve success

8. Submissions due by 11:59 P.M. Saturday October 29, 2011:

all group popcorn orders (show individual total for each member) to be made online to the Trails End site Details will be posted at www.hwscouting.ca
standard group prize orders to be made online at the Trails End order system
all $600 sales bonus entries to be made online at the Trails End order system
all $1500 sales bonus entries to be made online at the Trails End order system
all $2500 scholarship applications (application forms available at www.scoutpopcorn.ca) + legible copy of order forms. Complete and submit to:

Battlefields Council Popcorn Team

Hamilton Scout House

375 James St S

Hamilton ON L8P 3B9

9. Popcorn Warehouse: Mid-November (tentative Thur/Fri/Sat November 10/11/12, exact dates TBA): Council popcorn warehouse for all Areas & H-W groups, details TBA.

10. All groups are to submit a popcorn payment cheque (post-dated to Friday December 2, 2011) to your Area Coordinator when you pick up your main popcorn order and prize order.

Area Coordinators forward payment cheques to:

Scouts Canada, SWOAC

M Taylor – Battlefields Popcorn

531 Windermere Rd

London ON N5X 2T1

11. Supplementary (late) orders: will be received at the Hamilton Help Desk and invoiced at a higher cost price to groups. Group commission on late sales is 30%. There is no entitlement to prizes or crests for supplementary orders.

12. Assistance: Any group or Area needing assistance with planning your group or Area popcorn campaign, please contact your Area popcorn coordinator or the Council popcorn team, as applicable. A brand new Scout Popcorn website is in the works to be released in late August.

13. Prizes and Contests:

$600 Sales Club

· Anyone who sells $600 will receive a “$600 Club” crest and a Zyclone. Entries online and verified through the Trails End order system.

· Also, every youth who sells $600 will be entered into a draw. Four youth members from across Canada will win a netbook in a draw.

· In addition, two youth members from Battlefields Council will win a Nintendo 3DS.

Top Sellers

· Each $1,500 seller will receive a $75 Gift Card from Wal-Mart. Entries online and verified through the Trails End order system.

· The top 10 selling youth in Canada will receive an 8Gb iPod Nano plus $25 iTunes gift card

· In addition, the top three selling youth in Canada will receive a bonus $250 Future Shop Gift Card.

Battlefields Council will award prizes to the three top youth sellers in the Council.

· 1^st Prize – 2 night stay for family of 4 at Great Wolf Lodge in Niagara Falls

(or equivalent value $650 in gift cards or movie passes)

· 2^nd Prize – season pass plus parking pass for a family of four at Canada’s Wonderland (or equivalent value $450 in movie passes or gift cards)

· 3^rd Prize - $150 in gift cards or movie passes

$2,500 Scholarship Program

6% of gross sale credited to Scout’s Scholarship account for post High School Education, Missionary Fund, or Clergy Fund.

Forms are available online at the Scouts Canada Popcorn website

14 - Useful Files for Group Popcorn Coordinators:

Sample Thank You Card
Scholarship Program Form
Scholarship Payout Form

15 - NUT-FREE DISTINCTION (This is direct statement regarding all Trail’s End Products)

“Our entire microwave popcorn lines are nut-free; they are packaged in a separate facility and on separate equipment from our caramel corn with nuts and trail mix. The production lines that run any peanuts or tree nuts are separate, distinct, and not located in the same facility as our microwave lines. There is no co-mingling of the production lines. Our Caramel Corn Light and our Chocolate Caramel Crunch are our only two caramel corn items that do not contain peanut or tree nuts. They are however, produced in the same facility as all of our other caramel corn products containing nuts. We are voluntarily audited by the AIB (American Institute of Baking, www.aibonline.org) and we enforce a strict internal policy that includes guidelines that must be followed in order to prevent cross-contamination.”